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Join the Cue-fam

Where technology meets everyday style.Subscribe for early access to launches, fabric innovations, and exclusive offers.

NEVER NOT READY

Temperature responsive apparel engineered to regulate body heat, manage humidity and maintain comfort. It moves with you cooling when you’re warm and staying comfortable in AC

What makes our tech different ?

Adaptive Comfort

As your body warms, Our fabric activates a cooling effect and increases evaporation helping pull heat away from your skin

Effortless Cooling

Air Cool fabric improves airflow and moisture evaporation, so sweat dries faster and you don’t feel sticky in tropical humidity

Made to move with you

Built for 30°C heat and airconditioned interiors, no outfit swaps required

ThermaFLOW logo with ctc & tech and HEIQ branding on a white background
AirCOOL logo with 'ctc tech' on a white background

Never Not Ready

This isn’t just about style—it’s about adaptability. We use ctc textile technology that reacts to you -- so you’re always comfortable, always confident, and always ready for what’s next.

Never Not Covered

Every piece comes with our guarantee. If it doesn’t hold up, neither do we. Swap it -- no drama. Always ready for the next move.

Never Not Real

We don’t design from a distance. We live the same city chaos you do. That’s why our gear is tested in real pace, real mess, real life. Made for the ones who cut the cue.